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Danny Sullivan is without a doubt the most highly regarded, god-like figure in the search engine marketing industry. Somehow he always manages to get the scoops and insights first, and his Search Engine Watch website has remained the unchallenged leader in SEO news for as long as I can remember.
A year ago a client came to me. He had employed an SEO for approximately two years, and Internet sales were non-existent. He had top ranking on all the relevant keywords, and WebTrends held evidence of an impressive amount of traffic. “Why aren’t we moving the product?” he asked. I asked if he had ever considered retaining the services of …