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“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin

Allowing Anger To Consume Us

Anger

“Holding on to anger is like grasping a hot coal with the intent of throwing it at someone else; you are the one who gets burned.” Buddha

Yesterday, I lost it.

I allowed someone’s words to make me angry.

Oh, I don’t mean a little irritated.

I mean flat out, shaking from head to toe, angry.

That anger cost me a few hours of not helping someone who may have needed help. It cost me time holding and smiling with my grandson.

Heck, it even cost me enjoying a good cup of coffee.

That sad part is that anger had no impact on what made me angry to begin with. I am betting the person who shared the words that set me off had absolutely no clue that I was angry. He was likely kicking back and enjoying the afternoon sunshine.

Who is to blame here?

Shouldn’t I come up with 112 different ways to tell him that he is a complete idiot?

What would that solve?

Wouldn’t I simply have 112 more ways to get even angrier?

The truth is that I am 100% to blame for my own anger and for allowing that anger to consume me, literally stealing a few hours from my day.

ANGER IS A THIEF!

But the worst part? It wasn’t enough that I was totally lost in my own anger, I had to share it with someone else. I had to make sure to share every reason I was angry with a friend. WHY? Did I want the friend to be filled with anger too?

What kind of friend would dump this garbage on another friend’s day?

If I needed a way to blow off steam, I could have gone for a run, or written out my anger and then deleted it. I could have stood in the shower and screamed!

I think the key though is in preventing getting to that point.

If we don’t, then our moods are bound to carry over into our business life and the way that we treat our potential clients.

We truly do not have to attend every argument we are invited to.

We can CHOOSE not to get involved in discussions that we know may set us off.

We can also respectfully CHOOSE to remove ourselves from conversations that get out of hand before we lose it.

Perhaps sometimes we get so hung up on the little things that we forget what matters.

Life.

J. Cricket Walker of CricketWalker.com

The Art of Viral Marketing

Global MarketingMarketing is an integral part of product management. In any form of business, marketing plays a pivotal role in determining the success of a product.

In simple words, it is defined as the presentation of the product in the market. It involves many aspects such as advertising, product placement, distributing, selling etc.

Apart from product projection, it also involves analyzing the market and the expectations of the customers. Market research is important as it is futile channelizing your energies towards developing a product that does not have scope. It is difficult to launch a product if your competitor has already taken the lead and is successful.

Whenever a new product enters the market, it is always subjected to apprehension from the public. Increasing sales depends on how well the product appeals to the public and care must be exercised while promoting it. How well users gel with a product depends on the way the product has been introduced. Marketing involves strategies that determine the correct time, location and way to launch a product. By location we mean the area that is targeted for sales. Marketing is not only restricted to launching a product. It plays a decisive role in extending the lifetime of a product in the market. It is not necessary that a product that is launched in an excellent manner will sustain in the market for long. It is, after all, the long term presence of the product that is desired by any manufacturer. The launch and continuous marketing are equally important for a product. This is because there will be constant competition in the form of new products that enter the market.

Marketing is an efficient method to mask the defects that the product has. A product may have several flaws but they can be hidden by proper promotion of the product. Promotion or advertising forms a major part of marketing.

Viral marketing is an upcoming form of marketing wherein everything apart from the idea is new. It utilizes resources that are already available and revolves around how they can be manipulated to promote your product. It is not necessary that the resource you use is related to the product. It can be absolutely anything that you can link with your product. Also, the resource can be modified to suit the product. It can be a song, a video or even an event that was widely publicized.

Viral marketing uses existing networks to promote the product. It can be any type of network ranging from local peer to peer network to the internet itself. The creation of a successful viral marketing campaign involves identifying people with high Social Networking Potential. Individuals with high SNP are people who are connected to a very large network as well as are positioned in the network in such a way that they can influence them effectively. Thus targeting these individuals would mean that the message will be passed on to other in the network. The high SNP individual will receive the information or the advertisement and will tell the others in his network about it.

The term viral marketing was coined by a Harvard business graduate named Tim Draper. He had used the term to describe the innovative advertising technique used by Hotmail. The person who receives the advertisement or information, which is the virus, is said to be affected. He understands the information and conveys it to others in his network, who are now said to be affected. The name is derived from the biological pathogen, virus and the marketing strategy adopted is similar to the behavior of the virus.

About The Author

Manish Pandey

 

Manish Pandey is an seo expert from India and runs an seo company called SEO MegaCorp. You can get in touch with him on twitter.com/mpind

 
 

Do You Have a Daily Routine?

Planner

 

Do you have a daily routine when you first turn on the laptop or PC? You know when you first make that cup of coffee while the PC is booting up and then have that pen and paper handy to jot down today’s to do list? I do not work from home but have a routine each time I get online when at home. I’m not going to talk about my routine at work because it’s different almost everyday as it’s not a at home job and I have more than one boss to deal with. Although I do work on the same account 5 days a week for the past 6 years. I’m always looking for volunteer short term projects to jump on to break things up and learn something new.

Should you break up your routine once and awhile?

Everyday I’m like a broken record. Once that laptop is logged in, I open up my email and 2 internet browsers to get me started for a bit. I do have more open because I’m always reading blog posts or spying on my friends on Facebook. Sometimes it’s unhealthy to do the same thing over and over each day 5 to 7 days a week if you are one of the lucky folks who work from home. My typical weekend online schedule is different because I do more things that involve not being home. My dad recently 2 weeks ago hired me as his landscaper so I have a second job on the weekend. I need to do a good job because it would stink to get fired by your own dad.

Do you think it’s healthy to be predictable online?

I’m sure if you have kids, they know what you do online each day so they can try to plan to do bad things while they have a few minutes or hours of no momma or dadda over their shoulder. I’m trying to change-up my online routine when I get online each day. Maybe check my feeder after I get done with my emails or write a future blog post for later in the week. Right now, before I log off for the night, I would write a blog post. This sometimes isn’t good because I’m usually dead tired and the really good idea’s or words just isn’t there. Also the coffee is out and I can’t function without coffee.

Don’t be afraid to shakeup your daily routine’s schedule a few days a week. Don’t be predictable and it’s good to do things out-of-order once and awhile. Wouldn’t you get bored doing the same thing over and over everyday?

FYI, I just wrote this blog post before visiting the V7N Forum. Usually in a few more hours I would try to write a blog post. I’m not the greatest writer in the world but keep it real and raw.

Do you have a routine each morning/day? Do you break things up a little once and awhile to keep yourself on your toes? I do hope that you know that your kids might be onto your typical online schedule when they not in school. Catch them off guard one morning instead of turning on the laptop to check your email. Share your thoughts in the comment section below.

About The Author

Derek (a.k.a snakeair)
Derek (a.k.a snakeair) runs Newbiz Advertising Blog. He spends most of his time updating his blog and helping people out on the v7n Webmaster Community.

 
 

A Model for Small Business Success

Four Kings Sandwich

 

Following a Model for Small Business Success

For nearly four years now, I have watched one restaurant after another fail in a strip center near me. I seriously began to think that it simply wasn’t possible for anyone to succeed there and that maybe it just wasn’t the right location for that type of business.

But then…

In September of 2011, a little place called Four Kings moved in.

The time has come for the common men and women to eat like royalty. We are proud to offer you unique sandwiches made with our very own breads which we make and bake fresh daily. We have fresh salads and dressings along with generous bowls of soup that are made in house with our very own recipes. Try our English Toffee and our variety of homemade baked sweets that promise to keep that sweet tooth satisfied!”

Not only has this little place survived, it is thriving!

While sitting there eating one of the best Magic Bars I have ever tasted, I began to wonder. What is it that makes this place so special? What is it that makes it so good that they are receiving top reviews and everyone is talking about them, including the local news station and UrbanSpoon?

Working through my thoughts I realized it is the very same things that we can use to make our online businesses shoot through the roof with success – the same business model that seems to make Four Kings so different from the others.

The Extra Touches That Make the Difference

You have to find a way to be different than anything else people can find.

Positive Interaction in Your Community

The folks over at Four Kings have reached out to the community around them right down to being a part of the fund raiser for our local dog park here in Universal City. The community has reached back. Why? Because community still matters to people. No matter what business you own, sincerely getting involved in your local community makes a difference. Try it!

Be Ready To Deal with the Challenges

I remember a week when a belt broke for the big mixer they use to help make their bread. Did they close down or stop selling sandwiches for the week? Nope, they worked their tails off making bread in small batches in two 6 qt kitchen aids.

How does this compare to your online business? What happens when you face challenges with your hosting company? Are you prepared and ready to move to another hosting company if needed? Or, do you just give up and blame the hosting company for why you are out of business?

It’s Way More Than the Product You Sell

It truly isn’t the fact that the cheesecake makes you feel like you died and went to heaven or that the sandwiches make you drool down your chin. It is so much more than that. It’s the way Four Kings makes you FEEL when you are there from the very moment you walk through the door. They make you feel like family.

How can we do this as online business owners?

INTERACT with your customers and potential clients on a daily basis. Don’t be afraid to get more personal on your blogs or Facebook page. Include every possible sense in these discussions. Four Kings post taste tantalizing images on their page that drag me back over and over again and let people know the special of the day.

YOU Are Your Biggest Asset!

In the end, what makes Four Kings different than anyone I have seen in similar businesses is the special folks running this place.

This is the one thing you have full control of.

Be the difference people crave.

 

Just my 2 cents as always….

J. Cricket Walker of CricketWalker.com

With Every Action We Take

Controversy

By now, most of us realize that most everything we say or do online is anything but private. As business owners this can be critical to the success of our businesses.

With every action we take and every comment we make, we have to consider how it would look, not just to our friends and family, but to our potential customers and clients.

Does this mean we should never voice our opinion on anything? Of course not. We’re not robots.

I am who I am, both on and offline, but sometimes I think we get a bit more courageous online, especially when it comes to controversial debates.

Our opinions could be dead right, but that doesn’t mean much if we lose respect for others in these discussions. When patience goes out the window and we lash out at others, the debate may be forgotten, but not how we acted.

How we act under pressure, speaks to who we are – to our character as a person.

What should we do then?

We don’t have to attend every argument we’re invited to.”

If we know a particular topic has a habit of hitting our hot buttons, maybe we should stay out of the discussion all together.

Just my 2 cents as always….

J. Cricket Walker of CricketWalker.com

How Often Do You Tweet?

How Often Do You Tweet

 

Twitter is celebrating their 6th birthday and I still can’t figure the whole thing out.

Being that I am someone who never seems to be at a loss for words, I am shocked at how difficult I find it to use Twitter as an effective means of communication.

On the other hand, those of you who know me know that it would be tough for me to say anything in 140 characters or less, so maybe that is the issue. :)

How often do you tweet?

Have you found it to be effective as a social media tool?

Or, do you feel as if you are talking to a wall?

J. Cricket Walker of CricketWalker.com

V7N Spring 2012 Special $12 Off

V7N.com

 

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