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Category Archive for: ‘Internet Marketing’

The Art of Viral Marketing

Marketing is an integral part of product management. In any form of business, marketing plays a pivotal role in determining the success of a product. In simple words, it is defined as the presentation of the product in the market. It involves many aspects such as advertising, product placement, distributing, selling etc. Apart from product projection, it also involves analyzing …

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11 Non-Spammy Ways to Build Lists

Building an opt in list can seem like a daunting task, but you’d be surprised how well a few simple tricks can work. Make it easy 1. Make it easy to subscribe. Don’t make people give you their life history by requiring lots of information. Just get an email address. You can send out a survey later to segment your …

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Dare To Be Different

One of the things I truly love doing, is chatting with small business owners about their business. When they tell me about what it is they do, the service or product they provide, I can actually FEEL their passion. They truly LOVE what they do. Why is it then that I can only rarely find this passion on their sites? …

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Industry Specific Buzzwords

Take a long hard look at your site. How often do you use words that only someone very familiar with your industry would understand? If your readers cannot easily understand what you are saying, they will leave your site rapidly. When we use jargon or industry specific buzzwords without explaining their meaning, we can lose a huge number of potential …

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The Purple Cow, by Seth Godin

This is a story of a young girl who recently moved to Paris, where she discovers her budding sexuality… Oops, sorry, wrong book. Most folks reading this blog have most likely already read Seth Godin’s Purple Cow (aff link). Aaron Wall first recommended it to me, years ago, and since then pretty much everybody in this industry has recommended it …

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