Building an opt in list can seem like a daunting task, but you’d be surprised how well a few simple tricks can work. Make it easy 1. Make it easy to subscribe. Don’t make people give you their life history by requiring lots of information. Just get an email address. You can send out a …
Dare To Be Different
One of the things I truly love doing, is chatting with small business owners about their business. When they tell me about what it is they do, the service or product they provide, I can actually FEEL their passion. They truly LOVE what they do. Why is it then that I can only rarely find …
Industry Specific Buzzwords
Take a long hard look at your site. How often do you use words that only someone very familiar with your industry would understand? If your readers cannot easily understand what you are saying, they will leave your site rapidly. When we use jargon or industry specific buzzwords without explaining their meaning, we can lose …
The Purple Cow, by Seth Godin
This is a story of a young girl who recently moved to Paris, where she discovers her budding sexuality… Oops, sorry, wrong book. Most folks reading this blog have most likely already read Seth Godin’s Purple Cow (aff link). Aaron Wall first recommended it to me, years ago, and since then pretty much everybody in …
The Internet Medium
It’s morning here. I often take walks in the middle of the night. I like to explore neighborhoods in the middle of the night. I found a park and tested the swing set. I also dropped by a convenience mart. There were magazines. Maybe 70 or 80 different publications. Comics (manga), mens fashion, womens fashion, …
Quality Referrals
Here at v7n we like to track everything. Numbers are awesome for analyzing and improving every aspect of business. Employee performance, lead generation, lead closing, repeat rates, etc. Numbers lets us know what works and what doesn’t. When it comes to the V7N Contextual program, there are some interesting facts in those numbers. Quality traffic …
The Art of the Refund
It seems to me that many – or perhaps most – online companies dread refunds. They fight refunds like they were the plague. They expend massive energies fighting refunds, and drawing up contracts and terms of service agreements that do not permit refunds.
