Choose your battles wisely. After all, life isn’t measured by how many times you stood up to fight. It’s not winning battles that makes you happy, but it’s how many times you turned away and chose to look into a better direction. Life is too short to spend it on warring. Fight only the most, most, most important ones, let the rest go.” – C. JoyBell C.
When I was a kid, I used to walk 5 miles to school in the snow, uphill both ways. Wait. WUT? Wrong story. Let’s try again….
As a teenager, I used to love a good protest. I would stand up for just about anything if I thought it was a good cause or if it would get me out of class. As I have gotten older though, I have finally learned to pick my battles carefully. Well, most of the time.
Years ago, if you wanted to stand up for something though, it took a lot more effort. You had to actually do something for anyone to take notice. These days a few words on a blog can can launch a business into success or it can begin a viral war that can destroy a business in a heartbeat.
Social media giveth and social media taketh away…
I believe that choosing your battles carefully becomes important because if everything you say becomes a debate, no one hears you anymore. Blah, blah, blah.
As a company though, you have decide how you are going to respond to social media backlash. A company has to be willing (when merited) to take a step back and truly listen. Occasionally that means reversing a decision. We witnessed that recently when Twitter reversed a plan to change their privacy notice concerning our ability to effectively block users.
On the other hand there are those companies that go on the attack and blame others as some believe we are currently seeing with the backlash against SeaWorld following the Blackfish documentary.
In a statement to CBS News, SeaWorld responded to the petition drives by saying: “This is a coordinated campaign of digital harassment and does not in any sense represent the opinions of the American public. A far better measure is the number of people actually coming to SeaWorld. ” CBS News
In some cases, a company might be better off saying nothing at all rather than shifting blame because no company is too big to avoid the power of social media backlash.
Just my 2 cents. Nothing more. Nothing less.
J. Cricket Walker of CricketWalker.com