Loren has a really good article on blog commenting as a means to build reputation and inbound links, even if those links are no-followed.
“By taking the time to comment on blogs, even one or two comments per day can lead to extremely positive results such as reputation building, expert positioning, and the building of inbound links, even if said blogs use the no follow attribute in their comment fields (and if they do not, all the better).“
Loren suggests a number of strategies to help webmasters achieve this:
- Take advantage of your staff
- Â Hire an Intern – As part of their daily ritual, you should have them comment on a minimum of 3 blog posts per day.
- Have Your Linkbuilder Comment – Discuss blog commenting as part of your link building package.
- Find a way to comment from your cell phone or mobile device.
I think the key here is to be constructive. Doing so requires slightly more thought than “hey, nice post”, but there’s more likelihood the conversation will continue, and that you’ll receive the reputation benefits from doing so. I usually follow the comments of insightful posters, as I find this a good way to find new, insightful blogs.
Links soon follow…