You’ll recall Google launched a search history feature back in February. Now they’re changed the service to Web History, which records sites you visit.

That’s either a bit creepy, or really rather useful.

Perhaps both. I guess it saves having to bookmark pages and it’s certainly interesting to see your personal web trends.

Danny has a good overview.

With enough take-up, Google has a real chance of ridding the world of irrelevant content. They simply aggregate visitor patterns, see which sites people use the most, and alter their SERPs accordingly.

Content is not king. Popularity is.