Apparently.

Google have ditched “Froogle”, and gone for the somewhat less clever name “Google Product Search”.

The reason for the change?

“We were a really young company, and I don’t think we really understood the burden of a new brand,” said Marissa Mayer, vice president of search products and user experience at Google. “I also think it was very hard to build awareness. Our product offering was very robust, but it will fare better with a Google Product Search name.”

Understandable, really. Google have been integrating functionality, portal-stylee, for a while now. Froogle also seemed to sit on the outside, for some reason.

At the time of publication, Danny couldn’t see the changes, although they do appear to be live now. A lot cleaner, and closer in layout and appearance to Google search.