If You Want Visitors To Come Back, Send Them Away

Dave Winer has a knack of taking complex ideas and reducing them to their essence:

the fundamental law of the Internet seems to be the more you send them away the more they come back. It’s why link-filled blogs do better than introverts. It may seem counter-intuitive — it’s the new intuition, the new way of thinking….People come back to places that send them away. Memorize that one“.

Same goes for Google. They have made quite a successful little business out of it.

And this is good, too….

Anyone remember any “sticky” content? Me neither.

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