Way too much information in Google’s hands, according to some webmasters.
The Google Analytics blog announces, in Googles usual “yay-team!” chipy manner that it’s “easy” to link your Adwords and Analytics account:
“If you already use AdWords to drive traffic, Google Analytics is the perfect instrument panel. ROI, Revenue per Click, and conversion rates correlated by search result position — all right in front of you”
And, not to forget, right in front of them, too!
What Google needs to do is be more transparent about how they are going to use that information, particularly as it relates to ROI calculations. Are they going to use this data to calculate Adwords bid prices? How is this sensitive data being used?