This report is likely to put the cat amongst the pigeons in the click-fraud detection marketplace. The report is entitled “How Ficticious Clicks Occur In Third-Party Click Fraud Audit Reports“.
For those who don’t want to read the entire thing, here’s a summary of the key points:
- Third-party firms may have engineering issues – i.e. counting page reloads, that may be caused by the user hitting refresh, a page opening in a new window, etc
- The counting of one advertisers traffic in anothers advertisers report
Google use a few case studies to show their findings.
Google recommend that webmasters concerned about click-fraud should:
- monitor ROI closely
- consult the following resources: