Google Report On Click Fraud: Third Party Companies Over-Estimate Problem?

This report is likely to put the cat amongst the pigeons in the click-fraud detection marketplace. The report is entitled “How Ficticious Clicks Occur In Third-Party Click Fraud Audit Reports“.

For those who don’t want to read the entire thing, here’s a summary of the key points:

  • Third-party firms may have engineering issues – i.e. counting page reloads, that may be caused by the user hitting refresh, a page opening in a new window, etc
  • The counting of one advertisers traffic in anothers advertisers report

Google use a few case studies to show their findings.

Google recommend that webmasters concerned about click-fraud should:

  1. dburdondburdon08-09-2006

    1. Switch off the Google “content” button.
    2. Switch off the Google “network” button.
    3. Avoid Yahoo search marketing – too many junk search engine affiliates.
    Voila! Your exposure to click fraud is reduced dramatically.

    I had a client who suffered one major “click raid” from the content network. I received very little help from Google. I saw persistent dubious behaviour from some of the junk engines affiliated to the YSM network. Lots of clicks originating from Asia during the small hours. Yahoo says they can’t turn them off.

    Since following this policy I’ve seen very little evidence of suspect clicks.

  2. Peter Da VanzoPeter Da Vanzo08-09-2006

    Agreed. The networks can be source of cheaper traffic, although they do require a lot closer monitoring.

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