I’m a great believer in simplicity. It is a hard thing to do well.

Interesting video Barry Schwartz, author of The Paradox of Choice: Why More Is Less.

Barry discusses the consequences of having too much choice, and how too much choice often provides less freedom, not more. There is a dark side to freedom of choice, which can often be seen in web designs that seem to include every possible option. At once.

Another reason why I like Ipods over their more feature-rich competitors. For me, usability counts for more than capability.

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