Aaron interviews usability queen Kim Krause-Berg, and receives a few tips in the process.

Is this blog usable? Unusable?

One thing I like about current blog design is, for better or worse, it’s all fairly standardized. Of course, you can also avoid design issues altogether by reading blogs in a feed reader. Control has been handed to the user, because the content has been separated from design.

Kim makes this point, with which I agree wholeheartedly: it’s about the writing.

No amount of window dressing or content management will make up for a failure to understand why we are writing blogs, or who we’re writing for.

Oh, and headlines matter. A lot