Matt Cutts: The Big Interview

The most well-travelled man in search, Mike Grehan, publishes his full interview with Googles’ Matt Cutts. It’s no surprise Mike used to be a DJ, as he takes to this format like…well, Mike to merlot.

Too many highlights, as this is a l-o-n-g interview in two parts, but a few quotes stand out for me:

“It’s interesting how much of SEO comes back to good, old fashioned marketing….be thinking about things that catch people’s attention…”

Matt’s talking about how old-skool SEO is such a small part of the picture. I agree. Effective SEO today has more to do with marketing than it has to do with code tweaking.

PS: Find out what a grand-slam-spammer is in Part 2.

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