Podcast interview with Markus Frind of PlentyOfFish.com, a free dating site that makes $10K per day via Adsense. Needless to say, he’s got massive traffic streams in order to generate that revenue. Markus is a great believer in word-of-mouth advertising.
The interview touches on the difference between corporate-looking design and “ugly” design. Is ugly design better? Does ugly design result in more Adsense revenue?
I think the key is to have an understanding of who the audience is and what they want. Those considerations should dictate design choices.