Nicholas Carr has an interesting post about Google Adsense. Some publishers have trouble getting to the $100 minimum limit for payment, so Google gets to hold on to this money, and pocket the interest. There’s no doubting that is one fine business model – many small amounts can add up to a LOT of cash, obviously.
As Carr points out, there is a little know fact about Adsense: smaller publishers can get their money out without reaching the $100 limit if they close their account, and if the balance is above $10. However, most publishers are unlikely to do this. Why cut off your chances to make more money in future? Where there is hope, there is a float.
Google makes very good money from the Adsense publishing network:
“Google took in about $2.7 billion through ads on other people’s sites, accounting for 44% of its ad revenues”.
Makes you wonder why Yahoo! and MSN have been so slow to roll out similar programs, available to all?