Love ’em? Hate ’em? Somewhere in between?
This BusinessWeek article examines some of the forces Google are up against, including newspapers, book publishers, and Uncle Sam. The article concludes:
“by plunging into new markets with seeming abandon, Google is creating a lot of enemies whose survival may depend on making sure it doesn’t succeed in them all”.
Then there’s the problem of perceived monopolies. It is hard to imagine now, but one of the main issues confronting search marketing of yester-year was the ability to get listed in the (free) Yahoo! directory. To be excluded was to be invisible.
These days, if Google has most of the audience, then to get to that audience, you need to do so on Google’s terms, which may not be favourable.
Do you feel the need to diversify your search marketing efforts? Is there a general feeling against Google? Are the general public quite happy, and it’s only those with vested interests making the noise?