Alexa is Bunk

Alexa Web Search is a funny topic. Amusing, in fact. Alexa, despite the fact that it has a very small user base, takes it upon itself to issue “traffic rankings”. These lopsided and absurdly inaccurate traffic rankings in themselves are enough to warrant a chuckle; but this topic gets much funnier when you see CEO’s of affiliate marketing corporations and SEO amatuers brag about their Alexa traffic rankings.

Alexa’s Traffic Ranking

Alexa ranks each sites traffic based on the usage patterns of Alexa Toolbar users over a rolling 3 month period. A site’s ranking is based on a combined measure of reach and pageviews.

At first glance, it would appear to be patterned after Google’s PageRank. But there is one huge difference. Google at least attempts to rank pages based on how many pages link to any given page. And Google pulls data from billions of indexed webpages.*

Huh?

At present, Alexa’s traffic ranking for SureBaby.com is 101,909.

Alexa’s traffic ranking for Concrete-Home.com is 429,619.

Alexa’s traffic ranking for Suzuki-Bikes.com is 495,437.

Alexa’s traffic ranking for Kawasaki-Info.com is 520,387.

Alexa’s traffic ranking for BeartoothKawasaki.com is 1,004,625.

Alexa’s traffic ranking for Webmaster-Forum.net is 7,769.

Alexa ranks sites from 1 on down. In other words, the highest traffic ranking is 1. If your site gets no traffic whatsoever, they would rank your site with a ranking like 2,500,000.

Considering that ranking system, and looking at the traffic rankings of the aforementioned sites, you would think that Webmaster-Forum.net achieves many times more traffic than the other sites.

That’s where you’d be wrong. Webmaster-Forum.net gets less traffic than any of those sites. In some cases, the difference is as much as 4,000 uniques per day.

And this is not an isolated instance of extreme inaccuracy. At this time, Alexa’s Global Top 20 reads thus:

1. Yahoo.com
2. MSN.com
3. DAUM.net
4. Naver.com
5. Google.com
6. Yahoo.co.jp
7. Passport.net
8. eBay.com
9. Microsoft.com
10. Bugsmusic.co.kr
11. sayclub.com
12. SINA.com.cn
13. NetMarble.net
14. Amazon.com
15. NATE.com
16. Go.com
17. Sohu.com
18. 163.com
19. Hotmail.com
20. AOL.com

To most, it should be more than obvious that Alexa is nowhere close to reflecting an accurate sampling of Internet usage.

*Except where Google steps in and manually adjusts PageRank to further their agenda, or where they goof and assign misplaced penalties, such as the randomly distributed expired-domain penalty.

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  1. RohitKRohitK04-17-2009

    HI,
    But In my View alexa rank matters a lot…It shows right data because it calculates how long a user is staying in that site,which page it visits..how many pages it visits, a lot of things come in to play in the alexa rank…it gives the overview whole world net means in the world net user’s click..the alexa rank of a website in a different country is different from other if see in details…. And most SEO is done on the basis of alexa as well pr of a webpage…

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