The Art of Viral Marketing

Marketing is an integral part of product management. In any form of business, marketing plays a pivotal role in determining the success of a product. In simple words, it is defined as the presentation of the product in the market. It involves many aspects such as advertising, product placement, distributing, selling etc. Apart from product projection, it also involves analyzing …

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Do You Have a Daily Routine?

  Do you have a daily routine when you first turn on the laptop or PC? You know when you first make that cup of coffee while the PC is booting up and then have that pen and paper handy to jot down today’s to do list? I do not work from home but have a routine each time I …

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Model for Small Business Success

  Following a Model for Small Business Success For nearly four years now, I have watched one restaurant after another fail in a strip center near me. I seriously began to think that it simply wasn’t possible for anyone to succeed there and that maybe it just wasn’t the right location for that type of business. But then… In September …

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With Every Action We Take

By now, most of us realize that most everything we say or do online is anything but private. As business owners this can be critical to the success of our businesses. With every action we take and every comment we make, we have to consider how it would look, not just to our friends and family, but to our potential …

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How Often Do You Tweet?

  Twitter is celebrating their 6th birthday and I still can’t figure the whole thing out. Being that I am someone who never seems to be at a loss for words, I am shocked at how difficult I find it to use Twitter as an effective means of communication. On the other hand, those of you who know me know …

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