Daily Search Blog Overview, March 18, 2007

Google exec confirms Google are doing phone stuff. But doesn’t elaborate. GahooYoogle. Yahoo and Google results on a split screen. A look at Google’s custom built servers. Current estimates put Google’s server farm at around 450,000 machines. Group interview covering linking. Ask ten SEOs a question, you’ll get ten different answers. Live Twitter search. What is Twitter, anyway? Huge hype …

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Free SEO Course Part Five: External Linking

Following on from Part Four “Site Structure and Internal Linking“. This is Part Five of a series of posts forming a beginners guide to search engine marketing techniques in 2007. Search engines are based on the principle of evaluating link data in order to help determine ranking. So, the most important aspect of ranking well is external linking. That is, …

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Daily Search Blog Overview, March 15, 2007

Top 7 Landing Page Strategies for PPC. Covers the basics well. SMX – Search Marketing Advanced Expo on June 4-5, 2007. Programmed by Danny Sullivan and Chris Sherman. Google adopts tougher privacy measures. They claim to be making it more difficult to associate searches with the people making them. You know all those people who hold up big cheques with …

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Free SEO Course Part Four: Site Structure And Internal Linking

Following on from Part Three “Site Content“. This is Part Four of a series of posts forming a beginners guide to search engine marketing techniques in 2007. Optimal site structure serves two functions: allows visitors to navigate site content, and allows search engine spiders to navigate site content. Spiders and visitors often have different requirements. Unlike most of your visitors, …

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Google Sued By Viacom. For A Lot!

The news is all over the place: “Viacom Inc. (NYSE: VIA and VIA.B) today announced it has filed suit against YouTube and Google alleging “massive intentional copyright infringement of Viacom’s entertainment properties.” Google aren’t bothered: “Google said it hadn’t yet received the lawsuit. “YouTube has respected the legal rights,” the Mountain View, Calif.-based company said in a statement, and Google …

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