Interview With Search Marketing Standard Editor, Andrey Milyan

Search Marketing Standard is a magazine covering the search marketing industry. When this magazine launched, it targeted a gap in the market that no one else appeared to be covering – the off-line market. At the time, I wondered if there was a need for a search marketing magazine, given that there was plenty of online coverage of the search …

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How Much Will Advertiser Spend On Search Marketing?

Quite a lot, according to this Business Week presentation on the Future of Marketing. Online search matching television advertising at 15.2%, but not near as much as Online Brand marketing at 57.6%. Mobile marketing is also on the increase. When asked to vote on the statement “appearing at the top of Google Search results is a more effective form of …

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Website Optimizer Now Available to AdWords Advertisers Worldwide

This just arrived from Google. Launches tomorrow: “As part of our continued commitment to help advertisers make smart business decisions, we are happy to announce that the Google Website Optimizer application is now available to AdWords advertisers worldwide. Google Website Optimizer is designed to help website owners increase conversions such as sales, sign-ups or downloads. This multivariate landing page optimization …

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Daily Search Blog Roundup, April 4, 2007

Eh? No way keyword-in-the-title-tag is the most important ranking factor. It’s not even necessary, especially if you happen to be Wikipedia. Clicktale heatmaps. Web stats that show you where on the screen your visitors are looking. Is social search the next paradigm? AOL’s programming director weighs in. Content isn’t king: turns out that Viacom’s content wasn’t that critical to YouTube …

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Misplaced Faith

Watching YouTube bloopers is addictive. I like to watch a few and have a good laugh before going to bed each night. I noticed, most bloopers are due to misplaced faith. The kid who skateboards off the roof of his house, he has misplaced faith in his own abilities, or perhaps misplaced faith in the benevolence of gravity. Some people …

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