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This opinion was originally published on this site before the SEO Blog existed, around 2003. The date shown on this post is simply the date of the republication of the article on this SEO Blog.
The Content SEO vs Anchor Text SEO debate has been popping up in many forums and blogs. Insofar as many people consider myself to be the highest profile of the anchor text SEO proponents, I feel a certain responsibility to keep beating this dead horse until it’s so dead that no moron will come near it. “Creating artificial link pop …
Some people like to refer to themselves as “SEO Professionals”. A bit pompous, in my opinion. It’s sort of like the garbage man who refers to himself as a “Sanitation Engineer”. It’s wrong. Engineers usually have degrees. Engineers usually don’t go home with diaper doody on their shoes.
A guide to optimizing for Inktomi. Inktomi currently powers parts of Overture, HotBot, MSN, LookSmart and a few other sad search sites.
Definitions SEO copywriting is writing copy (text) with the specific purpose of ulitizing that copy to target specific search terms. Copywriting is writing copy with the specific purpose of impressing the prospect, creating brand awareness and ultimately affecting a sale. In this article we will focus on ad copywriting; see SEO Copywriting for tips on copywriting for search engine optimization.