Do You Have A Value Proposition?

Excellent article on the importance of creating, and stating, your value proposition. “In previous reports, we have stressed the importance of a Unique Value Proposition (UVP), which is one of the most essential elements of a successful online business. A UVP is a succinct statement of the uniqueness of a business that sets it apart from all competitors. Without a …

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Shoppers Research Online Before Making Purchases

Really? Who’d have guessed 😉 That’s rather obvious to most of us, I suspect, but I guess it is nice to have more formal case studies of these things, especially when trying to convince clients that they need your services. “According to the study, a large majority of consumers look online for information as a core part of the purchase …

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Google Pushing Personalized Search

I noticed today that Google are pushing their personalized search offering. I didn’t get a screen shot, but you may see an ad with a yellow background appearing when you conduct a search query. The ad encourages users to sign up. “Personalized Search is part of Google’s ongoing effort to make your search experience more relevant to you. Using Personalized …

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Yahoo! Test Dynamic SERPS

Check this out. Alltheweb, which is owned by Yahoo, has a new, dynamic search results page that updates as you type your query. I’m trying to work out whether I find that desirable or annoying. A bit of both, I guess, depending on the query. I certainly find the keyword associations, displayed of the left hand side, useful. This function …

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PlentyofFish Drama – Traffic Monetization

Recently ShoeMoney called out Markus Frind of PlentyofFish. Markus Frind has gotten some impressive coverage recently for his awesome successes in both sticky traffic and in Adsense revenue. ShoeMoney made a few claims, essentially implying that Markus is a lying scumbag who is faking traffic and revenue for the publicity. I won’t pretend to know how much traffic PlentyofFish gets, …

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