Disturbing Click Fraud Underground: “Let It happen”?

Very interesting look into click-fraud recruitment programs over at SuperAff. People are running programs whereby they encourage “searchers” to click on ads, and they split the proceeds. The discussion thread is long and tedious, but it reveals an amazing level of stupidity which really does make you wonder about the quality of the education system these days: “Let’s steal from …

Read More

Web 2.0 Doesn’t Scale, Because People Are Idiots.

Interview with the owner of Fark.com, Drew Curtis. He doesn’t mince words, especially when it comes to things he doesn’t much like: “The whole concept of Web 2.0 is great if you have a small dedicated group of loyal readers. The problem is it doesn’t scale because the vast majority of people are goddamn idiots…just watch, Web 3.0 will be …

Read More

Is Google Anti-Social, And Will It Be Their Downfall?

Article about how social networking is sweeping the net, while Orkut isn’t. “In the last year, MySpace, which lets members include blogs on their personal pages, surpassed Google’s Blogger as the top social-networking site by Nielsen’s measure in the United States. In May 2006, Blogger had 20 million unique visitors, up 67 percent from May 2005. In contrast, MySpace drew …

Read More

Google Vs KinderStart Update

An update on the case against Google by Kinderstart. Kinderstart allege Google dropped their site, and is therefore responsible for a drop in site traffic and advertising revenue. “A California judge has granted a motion by Google to dismiss a lawsuit by KinderStart.com over the site’s page ranking”. There doesn’t appear to be much new in these proceedings, although the …

Read More

Making Money On The Internet: Create A Sense Of Urgency

Marketing Experiments Blog details their test findings on time sensitive offers and testing the “urgency” of landing pages to increase conversion rates. Do expiry dates really work on the web? Marketing Experiments Blog make distinctions between lying, implied urgency, and direct urgency. There are clealry risks associated with creating urgency when there really isn’t any. A summary of their tips: …

Read More