Google To Offer Invalid Click Data To Advertisers

Zdnet are reporting that Google plan to show advertisers the number of invalid clicks on Adwords, as well as what percentage that represents of total clicks registered. “Under the new system, AdWords customers will be able to see data on invalid clicks on a daily basis or beyond, going back to the beginning of the year, he said. Google has …

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Google Maps On Your Phone

Very useful if you’re in the US. Google are extending their Google Maps service to the mobile with live traffic updates. You can get the mobile maps service here. “Google on Tuesday began offering mobile phone users in more than 30 U.S. major metropolitan areas the ability to view highway maps with live traffic updates. The users can get partial …

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The Future Directions Of Search At Yahoo

Threadwatch points out an interesting hire that may hint at future directions for Yahoo’s search engine. Yahoo have hired  a database guru, Raghu Ramakrishnan, to analyse social search patterns: “At Yahoo you have this unique opportunity to integrate conventional search with Flickr, Del.icio.us, Yahoo Answers, Yahoo Groups and Yahoo Mail,” Ramakrishnan said, listing Yahoo’s services that center on human contributions. …

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Will Marketing Soon Be Dead?

Interesting argument from Doc Searles on the (near) furture death of Marketing & Advertising (Yes, that includes SEO/M): “Google has revolutionized advertising by 1) making results affordable to nearly everybody, and 2) moving the waste to where it’s best tolerated, which is by servers pumping out stuff most people don’t mind ignoring. But it’s still waste. The day will come …

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How Much Should You Pay For SEO

SEOMoz details SEO pricing structures. Is he playing the reassuringly-expensive card? If so, clever guy. And I agree with him when he says “I know that we’re in the higher end, but nowhere near the top” He’s right. There are indeed firms charging more than those figures. And while at the top end for SEO firms, as far as general …

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