White Hat/Black Hat: Dead

These days, following the guidelines won’t necessarily get a webmaster anywhere in the search results. Not following the guidelines won’t necessarily get a webmaster anywhere in the search results, either. The reason why is easy to see. If a webmaster can directly influence their position in search results, then this puts the webmaster in direct competition with PPC advertising systems. …

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SEO: Not Difficult

SEO falls neatly into that 80:20 rule. Most of it is very easy, and can be boiled down to this: Copywriting Links and Networking The other 20% consists of all the little hacks, wider strategy and on-going changes in the search engine landscape. Nick Wilson provides a good guide for those who don’t know much about SEO and want to …

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Hosted Services: Are Google Set To Win This One Already?

The theory of hosted services has barely got out of the box and in looks like Google are going to make a serious play in this area. Garett Rodgers has found a few newish domains relating to Google services, and mentions the hosted communications beta test Google are running. “This special beta test lets you give Gmail, Google’s webmail service, …

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How To Measure The Importance Of A Site

It’s pretty tricky, and Matt Cutts has an excellent post that could be summarized thus: “lies, damn lies, and statistics”. I’m not sure if this is a subtle reminder about the vagaries of toolbar PageRank, but he raises some good points about how to measure importance: “To be completely sure in a metric, you need to know the raw incoming …

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Yahoo Publisher: They Don’t Like Pictures Much

I’m loathe to write about Yahoo! Publisher because…well….quite frankly they don’t want me! That’s not strictly correct. They don’t want publishers who are aliens. And I am one. But I did get an invite. Which I can’t use. So that just annoys me even more… I digress. Anyway, for those who are participant, Yahoo have published a reminder of the …

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