Archives

http://www.mattcutts.com/blog/quick-comment-on-nofollow/ …someone asked if Google was in favor of enabling nofollow on wikis, so I wanted to give a quick reply: I do think it’s a good idea. For example, I’ve talked to a couple SEOs recently who said that they have a full-time person on their staff dedicated to scamming links from Wikipedia and wikis. Matt, another place people …

Read More

I’m sure it won’t be the last, either. Interesting post over at Jensense about an Adsense click bot network. It works like this: “Somebody with a botnet generates the clicks from a few hundred machines and makes sure they look as innocent as possible. Keeps it a low profile while at it. Of course the botnet owner will want a …

Read More

Yahoo has a new home page. They claim “…the new Yahoo! It’s all for you!” Hmmm….to me, it looks like it’s “all for the advertisers”. There’s a lot of swish ajax-y stuff and commercials, which all looks very pretty, but none of it looks like anything I’d actually want to read. So why would I change from Google’s personalized home …

Read More

From the inventor of pay-per-click comes a “new” model: pay-per-action. “Bill Gross, the entrepreneur who first showed Google how to spin cyberspace searches into real-world gold, hopes his new search engine will teach Silicon Valley a new lesson in Internet advertising….the irrepressible inventor of the pay-per-click advertising model rolls out his latest take on search technology today — a relaunch …

Read More

I like visual heatmaps. Rather useful things to have at hand when you’re considering ad placement. Yahoo! Publisher have a few recommendations for ad placement: ““From a click-through standpoint, most publishers get the best results when they place a ‘leaderboard’ above the fold between the top nav and their rich content” Hmmm….maybe. I guess the writer qualifies that statement by …

Read More

Really? Who’d have guessed That’s rather obvious to most of us, I suspect, but I guess it is nice to have more formal case studies of these things, especially when trying to convince clients that they need your services. “According to the study, a large majority of consumers look online for information as a core part of the purchase decision …

Read More