Adsense: Twenty Profitable Keyword Areas
I’ve had a few requests (ok, three) for more Adsense strategy. Obviously, one of the most important areas to get right is keyword selection. So what are some of the most profitable Adsense areas? There are plenty of research tools around, but if you’re stuck for topics, you may want to look at these keyword areas to start you off. …
Will Web 3.0 Be The End Of Google?
Provocative title, and interesting read on the future of the semantic web: “The Semantic Web (or Web 3.0) promises to “organize the world’s information†in a dramatically more logical way than Google can ever achieve with their current engine design…You’ll be able to ask your info agent or agents to find you the nearest restaurant that serves Italian cuisine, even …
Will MS Buy Yahoo?
According to analysts at Merrill Lynch: “Google’s continued gains in search market traffic, combined with the company’s recent focus on software, increase the likelihood that Microsoft will buy Yahoo or eBay…an acquisition could instantly vault Microsoft to the leading revenue position on the Internet“ I think it’s hard to imagine how Yahoo! share holders would go for this. Would the …
Cool Adcenter Audience Research Tool
Microsoft have formally launched AdLabs, a joint effort of Microsoft adCenter and Microsoft Research, a tool designed to provide advertisers with rich targeting capabilities. I’m not sure if this particular tool is new: Demographics Prediction Tool , but the Digg crowd are having a lot of fun with it: “You can use adCenter technology to predict a customer’s age, gender, …
What Will Be The Next Page Rank?
Interesting article about how not all audiences are created equal: “Here’s where I get accused of being elitist — the collective intelligence of some groups of people is more intelligent than that of other groups. Why? Because on certain topics, and in general, some people are smarter than others“ I think he’s right, however, from a marketing perspective, some audiences …
Are Searchers Better Patients?
SEW reports on a Yahoo! study: “New research from Yahoo tells us that the majority of people who searched for health information subsequently visited their doctor (61%) and that 71% of these folks went equipped with pointed, action oriented questions. Searchers also use twice as many resources to learn about health issues than the average consumer.“ Hmmm…. A good friend …
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