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Category Archive for: ‘V7N Topics’

Click Fraud Solution: The Market Will Solve The Problem

Google CEO Eric Schmidt talks about how pay-per-click model is self-correcting: “Eventually, the price that the advertiser is willing to pay for the conversion will decline, because the advertiser will realize that these are bad clicks, in other words, the value of the ad declines, so over some amount of time, the system is in-fact, self-correcting. In fact, there is …

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Googlebot: Tips On How To Direct The Crawler

Matt Cutts offers a few tips on how to handle Googlebot. These tips will help ensure your site is indexed correctly. From Matt Cutts Blog: At a site or directory level, I recommend an .htaccess file to add password protection to part of a domain. At a site or directory level, I also recommend a robots.txt file. At a page …

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Google’s Moral Superiority

Google has gotten its market position due largely to its brand image. That brand image is one of moral superiority. Would they be a great search engine without that brand image? Sure, but that brand image and brand loyalty has blinded many people to the poor search quality that is often visible in the SERPs. Google is good, just not …

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Click Fraud: Fear Mongering

“Click Fraud! Terrible! The world will end! By the way, wanna buy my click-fraud monitoring software?” The Paradigm Shift takes a look at PPC click fraud from another angle. They claim to have detailed info on 8.5 million clicks, and here’s what they found: 30% of clicks are recorded more then once. a LARGE percentage of users will use your …

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Your Search Trends

Google have added a cool new gadget for personalized search pages. It’s called search history trends and provides statistics about your search patterns. One really interesting chart is the top gaining queries related to your searches, which reveals “movers” in your areas of interest, although mine was a little out. “US Golf Open”? I guess it gets better as you …

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Microsoft Losing Staff To Google

According to News.com: “Another Microsoft executive has departed for Google. Vic Gundotra, former general manager for platform evangelism, is taking a year off to do philanthropy and then joining Google, the companies confirmed on Thursday.” Gundotra joings a growing list of defections, including Adam Bosworth, Mark Lucovsky, and Kai-Fu Lee. Have there been any Google or Yahoo employees heading to …

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