Click Fraud: Fear Mongering
“Click Fraud! Terrible! The world will end! By the way, wanna buy my click-fraud monitoring software?” The Paradigm Shift takes a look at PPC click fraud from another angle. They claim to have detailed info on 8.5 million clicks, and here’s what they found: 30% of clicks are recorded more then once. a LARGE percentage of users will use your …
Your Search Trends
Google have added a cool new gadget for personalized search pages. It’s called search history trends and provides statistics about your search patterns. One really interesting chart is the top gaining queries related to your searches, which reveals “movers” in your areas of interest, although mine was a little out. “US Golf Open”? I guess it gets better as you …
Microsoft Losing Staff To Google
According to News.com: “Another Microsoft executive has departed for Google. Vic Gundotra, former general manager for platform evangelism, is taking a year off to do philanthropy and then joining Google, the companies confirmed on Thursday.” Gundotra joings a growing list of defections, including Adam Bosworth, Mark Lucovsky, and Kai-Fu Lee. Have there been any Google or Yahoo employees heading to …
Don’t Like A Search Result? Vote It Off!
SEW notes: “…the senior product manager of Yahoo Shopping Search, David Beach, has decided to leave Yahoo after five years….” He’s going to Wink, which looks like a really interesting idea. Wink is a search engine that incorporates human voting data by way of tags and submissions from Digg, Furl, Slashdot, etc, and favorites marked at Wink. If enough people …
New Adsense Format, Includes Photos
Integrating photos into your Adsense ads is a great way of boosting click-thru rates, and it appears that Google is now offering this format as an option. Jensense is reporting: “AdSense has launched a new beta test called Vertical Images, where an image would take the place of an ad within an AdSense ad unit. These images – which are …
Are Google SERPs Rubbish?
Rant from Aaron over at TW about the “quality” of the current Google SERPs: “The SERPs are full of off topic trash (wrong page from an authority site or just the home page of a site that has a relevant subpage) and spam and Google’s basic search operators don’t even work. Lame. Aren’t you embarrassed about this Google? Why not …
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