When starting a website one can easily become overwhelmed with all the options available for it’s creation, promoting it and improving sales. Concentrating on (or obsessing about) just one aspect of the website or website promotion can lead to you losing sight of the big picture of how all the pieces fit together. As you …

For the most part, I’m not inclined to explain myself. If I do something, I know why I did it and if others can’t understand, or if they misunderstand me, I tend to think of that as their problem, not mine. In the past, this attitude has gotten me in trouble. In business and marketing, …

For active members of the V7N Forums, the announcement that I’ve stepped away from V7N’s daily operations is not new news. For several months now I’ve been less and less active. Adam Smith, a friend I knew in Seattle who lives with his wife and children here in Tokyo, has taken over day-to-day operations. He …

I’m no expert on advertising. I do tend to be greedier than many advertisers, though, and my approach to advertising has served me well. So think of it as a guerrilla marketer’s guide to advertising. Advertising Builds Brand Awareness A lot of folks want advertising to convert immediately. That’s rarely what happens. Advertising should be …

Christ almighty. Bloggers saving the world – whatever next? Carbon offsets? Ridiculous. Won’t solve a thing. Why? Here’s why. The natural environment is indeed precious. Who could possibly disagree? It’s a shame the environmental argument is now inextricably bound to the global warming (one world government) argument. Is global warming a problem? To be honest, …

“Paid links” is the topic du jour, and if you scan through your feed reader, you’ll no doubt find much expression of thought on the topic. To summarize, “Google are being big meanies when it comes to paid links”. On the flip side, Google’s consistent denouncement of paid links should indicate only one thing to …

All clean and sparkly, with a dark edge. What do you think? I rather like it. New features include better integration with other Yahoo properties, and more social aspects. “The Sunnyvale-based Internet giant has given its Yahoo Local a refresh in hopes of grabbing more of the billion-dollar local online advertising market. It incorporates social …