Google Testing Ad Text Ideas
Nice spot by Barry at SEO-Roundtable. “….new tool he is noticing in his Google AdWords account. The new tool is named “ad text ideas” and helps you create descriptions and titles for your AdWords ads. I happen to see this in my account. You can access it by going to a campaign, clicking on tools and scrolling down and looking …
How Google Sucks Value From Content
Google’s self-serving moralising can get rather tedious, and it seems to me, it has got worse, of late. In this thoughtful article, Johon fires back, looking at how Google sucks value out of the sales channel, without permission: “The monetization of the content involves controlling the distribution of the content, not just the distribution of the physical copies of the …
Search Engine Watch: What Were They Thinking?
Danny Sullivan looks back on SEW – and I do mean back. The post is tinged with regret, and who can blame him. It was his baby for so long. What were Incisive thinking when they let Danny go? Will it go down in search history as one of the dumbest moves ever? Online tech media tends to revolve around …
Cool Keyword Tracking Script
Allows you to see exactly what people are typing in before they see your PPC ad within Google Analytics. “What does this mean? Well, you can now cross-segment within Google Analytics’ reports to locate and correlate your visitors’ search terms. One effective way of doing this is via the CPC Vs. Organic Conversion report, found in Marketing Optimization / Search …
Media Predict
Here’s an interesting site for those, like me, interested in predicting trends. “In Media there’s a general assumption that “nobody knows anything†when it comes to finding good content. Media Predict is where you prove them wrong, just by playing our fun prediction market game” Might be some nice emerging celeb’ keyword areas in there….
Three Adsense Link Units Per Page
There are two major changes to AdSense: (1) Google now requires AdSense publishers to comply with “the spirit” of the AdWords Page Quality Guidelines. (2) You can place up to three link units on a page. Number one might hold a few valuable clues about how to make more money out of Adsense, as Google continues to clamp down on …
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