Category Archive for: ‘Search Engine Optimization’

Aaron Wall Interviews Seth Godin

I’m a big fan of Seth’s books. He has a knack of talking about marketing than doesn’t immediately make you want to doze off. Aaron interviews Seth. Highlights: On SEO: “My criticism has been reserved for two sides of one coin: a. lazy companies that think they can buy web traffic by tricking search engines into sending them more traffic …

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Matt Cutts: The Big Interview

The most well-travelled man in search, Mike Grehan, publishes his full interview with Googles’ Matt Cutts. It’s no surprise Mike used to be a DJ, as he takes to this format like…well, Mike to merlot. Too many highlights, as this is a l-o-n-g interview in two parts, but a few quotes stand out for me: “It’s interesting how much of …

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Google Pushing Personalized Search

I noticed today that Google are pushing their personalized search offering. I didn’t get a screen shot, but you may see an ad with a yellow background appearing when you conduct a search query. The ad encourages users to sign up. “Personalized Search is part of Google’s ongoing effort to make your search experience more relevant to you. Using Personalized …

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Are Your Pages Too Heavy?

This one will be obvious to many of you, but it’s surprising how many people new to web design forget about the importance of light, fast loading pages. Studies have shown that you lose 51% of visitors if you force them to wait 15 seconds. Imagine what that does to your conversion rates. Quite frankly, I’d be long gone after …

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Does Google Use WhoIs Information?

It has long been speculated that Google may use Whois information to help determine quality, and much of that speculation stems from the following patent: “Last year’s patent application from Google, Information retrieval based on historical data, also described the potential use of whois information to aid in the rankings of web pages, looking at information like as the length …

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