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for: ‘Search Engine Optimization’

The Myth of Outbound Links

Reading SEO forums is often frustrating. People suggest a possible algorithm element, and two seconds later it is accepted as fact. One of these unproven theories that is generally accepted as fact is the theory that if you want to rank for a specific search term that you need to link to “authority sites” on …

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SEO.com Sold for $5,000,000

Overpriced, in my humble opinion. http://www.dotsauce.com/2007/06/16/seo-domain-purchased-for-5-million/

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Thank you, Aaron

My staff is smart. We have graduates from Cornell University, Penn State, Western University, York University, Tenri U, and the University of Canberra. Unfortunately, when they start here they do not know SEO. I could spend days or weeks training them, but that would effectively cost me an the company hundreds of man hours and …

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“SEO Doesn’t Suck” Shocker

Heh heh. Great link bait from Tropical SEO. “Why the Rest of the World Should Love SEOs“. “Now, I hear some white hat SEOs whining: but it wasn’t us! It was our black hat SEO cousins! To that I say: bugger off. Yes, we come in different shades and colors and types, but none of …

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On Selling SEO Consulting

A lot of SEO companies seem to have a very clearly defined, five step marketing strategy. 1. Sign the client, even if it means over-promising 2. Get the client to sign a non-disclosure agreement 3. Keep the client in the dark 4. Show the client all his #1 rankings for non-competitive search terms 5. Call …

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PageRank Explained

Danny has written a great overview of PageRank. Too much reading? Here’s a nice summary in terms of SEO link building strategy: “If you really want to know what are the most important, relevant pages to get links from, forget PageRank. Think search rank. Search for the words you’d like to rank for. See what …

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Why Does Google Have A Supplemental Index?

Mike “Make Mine a Merlot” Grehan: Q: Why does Google have a supplemental index? A: Well it has to take a dump somewhere! “Supplemental”. Might as well read “a page that is temporarily banned due to quality issues”

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