Do You Know Your Term Sequences From Your Vector Space Model?
Yes? No? Maybe? Dr E Garcia, whos’ current research focuses on co-occurrence theory, semantics, on-topic analysis and fractals in IR systems, has launched a blog called IR Thoughts. Dr Garcia discusses the intersection between search technology and marketing, and will surely provide some much needed depth on the topic. Subscribed… Thx Bill.
Search Optimized Press Releases
There was a tactic a couple of years back which went like this: issue a press release with a link in it. Get thousands of free links when the release is distributed and appears on auto-gen sites. Worked ok for a while, but then the search engines got wise to it. Now, the value is mostly just PR again (as …
What SEO Isn’t
The Misconception It’s a common occurrence to see folks who are new to SEO speaking of search engine optimization as the end all, be all of Internet marketing. They will get together in SEO forums mocking those webmasters who don’t participate in SEO, calling them stupid webmasters and patting each other on the back.
Google Chokes On Pizza
Want to see screen-shots of Big Daddy choking on spam? ‘course you do. Here it is, in pdf format. The real action starts happening down around #30. Owning the SERPs, or what! See: SuperAffiliateMarketing Blog
Yahoo! Incorporates Microformats
What the hell are microformats, I hear some say? I don’t know either, but whatever they are, Google doesn’t have them. According to ZDNet: “The main benefit of this is it makes Web data more structured, because microformats are a way to standardize on different types of data – events, listings, calendar, etc“ And a further benefit to some in …
SEM: The Ultimate Guerrilla Warfare
The ten truths about “Real” Guerrilla Marketers. There’s some good advice in there that can be appled to SEM. 1) It’s not about the battle, it’s about the war – getting number one for term x is a battle. Winning the war is about getting qualified visitors. 2) Deploy mercenaries wisely – SEO agencies can help. They can seldom work …
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