The Zen Of SEO In 2006
There are many long articles, books even, on how to do SEO. I thought I’d go in the other direction, and boil it right down the core philosophy of SEO in 2006. The aim is to get the right people from search engines to your website. Further reading… Make pages crawlable. If you can view them and navigate them in …
Link Exchange Requests – Don’t You Just Love ‘Em?
As the owner of various long established authority sites, I’m often inundated with requests such as these: Dear Webmaster As you know that exchanging links nowadays has become quite popular (really?) Most of the Webmasters are always in search for good quality High Page Rank and theme based sites to exchange links with. As a part of ongoing campaign to …
Googles Goal Shifting?
Google’s goal has always been: “Google’s mission is to organize the world’s information and make it universally accessible and useful”. This goal appears to be shifting. Or clarified, perhaps. ZDnet writes: “Google CEO Eric Schmidt asserted at the company’s Q2 conference “our goal at Google is to have the strongest advertising network and all the world’s information†Google is set …
When Matt Cutts Posts, Do You Read Between The Lines?
I really like Matts posts. He writes the way he speaks. Say what you like about Google and their hype machine, but there is a real personal integrity and honesty there. The fun bit is trying to figure out what Matt is not saying, because the information he doesn’t let on is, one suspects, infinitely more juicy than the information …
What Does Brand, Marketing And PR Have To Do With Search Marketing?
These days: everything. In my experience, the top SEOs, the guys who actually generate thousands per week in actual profit via search engines, all have these things in common. They talk brand. They talk marketing. The talk advertising. They talk PR. They talk competition. Sometimes they talk about code. Great questions from Aaron Wall in this interview with Caveman. And …
Now Pay Attention
Sometimes, amongst all the noise, it becomes easy to lose focus. This is a great post. In summary: pay attention to the things that matter (attention), stay focused, and don’t allow yourself, or your visitors, to get distracted. Simple and obvious, right? But worth restating. “stay focused on your task to sell your ebook or build back links or write …
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