Search Engines News

Wednesday, March 14th, 2007

Top 7 Landing Page Strategies for PPC. Covers the basics well.
SMX - Search Marketing Advanced Expo on June 4-5, 2007. Programmed by Danny Sullivan and Chris Sherman.
Google adopts tougher privacy measures. They claim to be making it more difficult to associate searches with the people making them.
You know all those people who hold up big cheques with big dollar figures on them showing how much they earned? I always wonder what they spent in order to turn over that figure. Curiously, they never seem to mention it…
Adsense reportedly appearing on Romanian sites. I wasn’t aware Adsense didn’t appear on Romianian sites.
Headline remixing. Interesting ways to formulate headlines, with before and after examples.
Fake “grassroots” campaign against Google “pretty lame”.
Google wants beta testers for audio ads. Testing….
Google caught violating their own Adwords guidelines? They say it was an error, now corrected.

Monday, March 5th, 2007

Google’s Adam Lasnick reportedly doesn’t like nofollow, although he clarifies further in the comments. He wishes it wasn’t necessary. Which, of course, it isn’t.
The bury brigade at Digg. Danny Sullivan looks at the problem, and, of course, gets buried. The lesson in all this is that good editors matter. No amount of Web 2.0 hyperbole, ideological cuteness or VC funding will change that fact.
Google Adwords testing yellow backgrounds. Rumours are that the black background initiative was quickly scraped. I may have just made that up.
If search engines are so clever, why do they want us to do everything for them?
Some search blog posts are getting WAY too long. Anyone else noticed? Too much information, for me.
Top 100 alternative search engines. 100? I wonder how many people actually use any of them.
SEOs aren’t all bad, really. A lot of them are very, very smart.

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