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	<title>The V7N SEO Blog &#187; PPC</title>
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		<title>Google PPC: &#8220;Not 2% Fraud&#8221;</title>
		<link>http://blog.v7n.com/2006/12/13/google-ppc-not-2-fraud/</link>
		<comments>http://blog.v7n.com/2006/12/13/google-ppc-not-2-fraud/#comments</comments>
		<pubDate>Wed, 13 Dec 2006 08:20:56 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/12/13/google-ppc-not-2-fraud/</guid>
		<description><![CDATA[Google corrects some misinformation, which I, and many others in the SEM community, were pretty skeptical about yesterday:
&#8220;I never said that our click fraud rate is less than 2%. Instead, what I said is that the quantity of invalid clicks which we detect as a result of reactive investigations is a â€œnegligible proportionâ€ of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PPC Topping Out</title>
		<link>http://blog.v7n.com/2006/12/04/ppc-topping-out/</link>
		<comments>http://blog.v7n.com/2006/12/04/ppc-topping-out/#comments</comments>
		<pubDate>Tue, 05 Dec 2006 01:56:34 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/12/04/ppc-topping-out/</guid>
		<description><![CDATA[I was tweaking one of my PPC campaigns today, and it strikes me that pendulum may well be shifting back to SEO &#8211; well, for me, in some areas, anyway.
For one particular site of mine, I&#8217;m bidding in a competitive keyword area. The bid prices are sky-high, double digits $ per click and you still [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Google Releases Website Optimizer</title>
		<link>http://blog.v7n.com/2006/11/16/google-releases-website-optimizer/</link>
		<comments>http://blog.v7n.com/2006/11/16/google-releases-website-optimizer/#comments</comments>
		<pubDate>Thu, 16 Nov 2006 08:27:14 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[CPA]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/11/16/google-releases-website-optimizer/</guid>
		<description><![CDATA[I missed this one last month when I was travelling, however it&#8217;s still worth mentioning for those who may have also overlooked it.
Interesting multivariate analytics tool from Google.
&#8220;The Website Optimizer allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You [...]]]></description>
		<wfw:commentRss>http://blog.v7n.com/2006/11/16/google-releases-website-optimizer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Unofficial Guidelines To Page Quality</title>
		<link>http://blog.v7n.com/2006/11/09/guidelines-to-page-quality/</link>
		<comments>http://blog.v7n.com/2006/11/09/guidelines-to-page-quality/#comments</comments>
		<pubDate>Fri, 10 Nov 2006 04:30:12 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[Amusing]]></category>
		<category><![CDATA[Google News]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/11/09/guidelines-to-page-quality/</guid>
		<description><![CDATA[Since Google continue to be vague about what exactly they mean by &#8220;page quality&#8221; in relation to PPC advertising landing pages, I thought I&#8217;d have a stab:
The Unofficial Guidelines To Page Quality

Stop sending people to pages with yet more PPC advertisments on them.
Stop sending people to pages with all your affiliate links on them.
Why can&#8217;t [...]]]></description>
		<wfw:commentRss>http://blog.v7n.com/2006/11/09/guidelines-to-page-quality/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>AdWords: Changes To Quality Page Scores</title>
		<link>http://blog.v7n.com/2006/11/06/adwords-changes-to-quality-page-scores/</link>
		<comments>http://blog.v7n.com/2006/11/06/adwords-changes-to-quality-page-scores/#comments</comments>
		<pubDate>Tue, 07 Nov 2006 03:23:07 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/11/06/adwords-changes-to-quality-page-scores/</guid>
		<description><![CDATA[According to this post, Google are going to make two changes:

&#8220;&#8230;.incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as we do for search. Advertisers who may be providing a poor experience on their site will notice that their traffic across the content network decreases as a [...]]]></description>
		<wfw:commentRss>http://blog.v7n.com/2006/11/06/adwords-changes-to-quality-page-scores/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What Is The Most Important Part Of An Advertisment?</title>
		<link>http://blog.v7n.com/2006/11/05/what-is-the-most-important-part-of-an-advertisment/</link>
		<comments>http://blog.v7n.com/2006/11/05/what-is-the-most-important-part-of-an-advertisment/#comments</comments>
		<pubDate>Mon, 06 Nov 2006 03:36:37 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/11/05/what-is-the-most-important-part-of-an-advertisment/</guid>
		<description><![CDATA[Traditional direct marketing theory and testing shows that inquiry returns are often highest when an advertisement has a catchy headline. This is also useful theory to apply to online marketing, when, often, all you&#8217;ve got to grab peoples&#8217; attention is a short phrase and/or description.
One book I keep coming back to is &#8220;Tested Advertising Methods&#8221;, [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>SEOs Going PPC. And Back Again</title>
		<link>http://blog.v7n.com/2006/10/31/seos-going-ppc-and-back-again/</link>
		<comments>http://blog.v7n.com/2006/10/31/seos-going-ppc-and-back-again/#comments</comments>
		<pubDate>Wed, 01 Nov 2006 04:42:40 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/10/31/seos-going-ppc-and-back-again/</guid>
		<description><![CDATA[This article by Mike in Clickz brings up some good points about the current state of search marketing, and where it is heading:
&#8220;SEOs are going to have to embrace marketing&#8230;.SEOs should read more marketing books than Apache Server manuals. As search marketing becomes more sophisticated, clients are going to expect something closer to demographic targeting [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Click Fraud War</title>
		<link>http://blog.v7n.com/2006/10/03/click-fraud-war/</link>
		<comments>http://blog.v7n.com/2006/10/03/click-fraud-war/#comments</comments>
		<pubDate>Tue, 03 Oct 2006 08:23:16 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[Making Money On The Internet]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/10/03/click-fraud-war/</guid>
		<description><![CDATA[How are search engine PPC fraud measures ever going to stop this sort of thing?
&#8220;A high-volume PPC lead gen advertiser on the verge of shaking down a Yahoo search distribution partner in order to recover money stolen via click fraud?&#8220;
Meanwhile, click fraudsters get edgy when their networks are shopped to Google and the funds dry [...]]]></description>
		<wfw:commentRss>http://blog.v7n.com/2006/10/03/click-fraud-war/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Which Converts Beter: Organic Or Paid?</title>
		<link>http://blog.v7n.com/2006/10/01/which-converts-beter-organic-or-paid/</link>
		<comments>http://blog.v7n.com/2006/10/01/which-converts-beter-organic-or-paid/#comments</comments>
		<pubDate>Mon, 02 Oct 2006 04:56:25 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/10/01/which-converts-beter-organic-or-paid/</guid>
		<description><![CDATA[If you said &#8220;paid&#8221;, you&#8217;d be right, at least according to this study outlined at Clickz.
Perhaps not overly scientific, but it illustrates a couple of points worth considering. With paid ads, you can control the descriptions, which as any good marketer knows, helps with conversions. Secondly, since people know the PPC listings are advertisments, they [...]]]></description>
		<wfw:commentRss>http://blog.v7n.com/2006/10/01/which-converts-beter-organic-or-paid/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Click Fraud &#8211; The Dark Side</title>
		<link>http://blog.v7n.com/2006/10/01/click-fraud-the-dark-side/</link>
		<comments>http://blog.v7n.com/2006/10/01/click-fraud-the-dark-side/#comments</comments>
		<pubDate>Mon, 02 Oct 2006 02:18:15 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/10/01/click-fraud-the-dark-side/</guid>
		<description><![CDATA[Business Week dive into the click fraud debate.
Click fraud is probably always going to be a part of PPC. The search engines don&#8217;t want it to happen, up to a point, because the negative publicity may prevent people using the system, but one has to question quite how far they are prepared to go on [...]]]></description>
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		<slash:comments>2</slash:comments>
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