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	<title>The V7N SEO Blog &#187; Marketing</title>
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		<title>Losing Sight of the Big Picture</title>
		<link>http://blog.v7n.com/2008/08/30/losing-sight/</link>
		<comments>http://blog.v7n.com/2008/08/30/losing-sight/#comments</comments>
		<pubDate>Sat, 30 Aug 2008 15:39:08 +0000</pubDate>
		<dc:creator>Cricket</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/?p=1214</guid>
		<description><![CDATA[When starting a website one can easily become overwhelmed with all the options available for it&#8217;s creation, promoting it and improving sales. Concentrating on (or obsessing about) just one aspect of the website or website promotion can lead to you losing sight of the big picture of how all the pieces fit together.
As you start [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>It&#8217;s the marketing, not the product.</title>
		<link>http://blog.v7n.com/2007/04/25/its-the-marketing-not-the-product/</link>
		<comments>http://blog.v7n.com/2007/04/25/its-the-marketing-not-the-product/#comments</comments>
		<pubDate>Wed, 25 Apr 2007 09:32:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2007/04/25/its-the-marketing-not-the-product/</guid>
		<description><![CDATA[One thing I&#8217;ve been preaching for a long time now is marketing drives sales. Probably more to the point, branding drives sales. Either way, it&#8217;s not the product itself that drives sales. 
To illustrate, let&#8217;s talk about web hosting. iPowerWeb is one of the biggest virtual web hosting providers on the Internet. Their $7.95/MO plan [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing Stunts</title>
		<link>http://blog.v7n.com/2007/01/30/marketing-stunts/</link>
		<comments>http://blog.v7n.com/2007/01/30/marketing-stunts/#comments</comments>
		<pubDate>Wed, 31 Jan 2007 00:50:41 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2007/01/30/marketing-stunts/</guid>
		<description><![CDATA[Very interesting conversation going on about link bait, spamming, social network spamming, and such. Read the comments. Involves Andy Beal (the accused) and Jeremy Zawodny (the accuser).
Yet another example of how (perceived) cheap stunts can impact negatively on brand equity.
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Write Interesting Stuff That People Will Link To (In Places They Will See It)</title>
		<link>http://blog.v7n.com/2007/01/18/write-interesting-stuff-that-people-will-link-to-in-places-they-will-see-it/</link>
		<comments>http://blog.v7n.com/2007/01/18/write-interesting-stuff-that-people-will-link-to-in-places-they-will-see-it/#comments</comments>
		<pubDate>Thu, 18 Jan 2007 23:40:50 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2007/01/18/write-interesting-stuff-that-people-will-link-to-in-places-they-will-see-it/</guid>
		<description><![CDATA[That is a (deliberately) rubbish headline!
&#8220;Link bait&#8221; is a catchier term.
Nick Wilson wrote a good, if partly defensive, post about link baiting in 2007, a term he coined (?) in 2005. In the post, Nick makes the point that &#8220;you need to put thoughts of manipulating the system to one side and focus entirely on [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Three Proven Ways To Get More Clicks</title>
		<link>http://blog.v7n.com/2007/01/10/three-proven-ways-to-get-more-clicks/</link>
		<comments>http://blog.v7n.com/2007/01/10/three-proven-ways-to-get-more-clicks/#comments</comments>
		<pubDate>Thu, 11 Jan 2007 04:42:25 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2007/01/10/three-proven-ways-to-get-more-clicks/</guid>
		<description><![CDATA[SearchEngineLand has a good post on how to get more traffic to your blog: 25 Tips To Optimize Your Blog For Readers &#038; Search Engines.
I want to expand on one point which deserves more attention: Have Descriptive Titles.
While describing the content is certainly a great start, you can achieve a lot more clicks simply by [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Yahoo Sees Weakness In Advertising</title>
		<link>http://blog.v7n.com/2006/09/20/yahoo-sees-weakness-in-advertising/</link>
		<comments>http://blog.v7n.com/2006/09/20/yahoo-sees-weakness-in-advertising/#comments</comments>
		<pubDate>Thu, 21 Sep 2006 04:38:59 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/09/20/yahoo-sees-weakness-in-advertising/</guid>
		<description><![CDATA[Yahoo notices the spend on advertising is dipping:
&#8220;Yahoo Inc. &#8211; said on Tuesday it expects third-quarter revenue to be at the bottom half of its forecast range due to weakness from two of its biggest advertising segments, sending its shares down as much as 13 percent&#8230;Yahoo has seen &#8220;a little bit of weakness in the [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tweakers?</title>
		<link>http://blog.v7n.com/2006/09/20/tweakers/</link>
		<comments>http://blog.v7n.com/2006/09/20/tweakers/#comments</comments>
		<pubDate>Wed, 20 Sep 2006 06:01:45 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/09/20/tweakers/</guid>
		<description><![CDATA[Doesn&#8217;t Seth just mean plain old usability and online marketing?
I guess that doesn&#8217;t sound as catchy.
]]></description>
		<wfw:commentRss>http://blog.v7n.com/2006/09/20/tweakers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Free Content, High Margin</title>
		<link>http://blog.v7n.com/2006/09/19/free-content-high-margin/</link>
		<comments>http://blog.v7n.com/2006/09/19/free-content-high-margin/#comments</comments>
		<pubDate>Tue, 19 Sep 2006 05:44:56 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/09/19/free-content-high-margin/</guid>
		<description><![CDATA[Exploitation or opportunity?
&#8220;Frito-Lay is tapping a new â€œagencyâ€ to create the ad spot for their $2 million Super Bowl ad spot â€” consumers. So finalists get a free trip to the Super Bowl, and the winner gets the deep personal satisfaction of seeing their ad on the Super Bowl â€” which could of course lead [...]]]></description>
		<wfw:commentRss>http://blog.v7n.com/2006/09/19/free-content-high-margin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Step Away From The Bleeding Edge</title>
		<link>http://blog.v7n.com/2006/09/11/step-away-from-the-bleeding-edge/</link>
		<comments>http://blog.v7n.com/2006/09/11/step-away-from-the-bleeding-edge/#comments</comments>
		<pubDate>Tue, 12 Sep 2006 04:44:25 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/09/11/step-away-from-the-bleeding-edge/</guid>
		<description><![CDATA[Seth has a list of interesting statistics that serves as a useful reminder: us &#8216;net-heads are not your &#8220;typical&#8221; user, if there is such a thing:
31.4% of Americans don&#8217;t have internet access.
90% of the people in France have not created a blog.
88% of all users have never heard of RSS.
59% of American households have zero [...]]]></description>
		<wfw:commentRss>http://blog.v7n.com/2006/09/11/step-away-from-the-bleeding-edge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Final Word on Buzz Marketing</title>
		<link>http://blog.v7n.com/2006/03/22/final-word-on-buzz-marketing/</link>
		<comments>http://blog.v7n.com/2006/03/22/final-word-on-buzz-marketing/#comments</comments>
		<pubDate>Wed, 22 Mar 2006 16:53:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/03/22/final-word-on-buzz-marketing/</guid>
		<description><![CDATA[Buzz marketing has been an obsession of mine these last few months. When I get interested in something I tend to focus on that one thing exclusively until I understand it fully, or at least to my own satisfaction. The reason I only recently became interested in buzz marketing is because I tend to prefer [...]]]></description>
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		<slash:comments>0</slash:comments>
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