Are Yahoo! Ads Better?
They might be, if they ever arrive. Yahoo! could be described as a company lacking a sense of urgency, which is odd given that they operate in the fiercely competitive, “all-your-data-must-belong-to-us-right-now!” search industry. Or perhaps they’re just taking time to get things right. Yahoo!’s new search advertising system, when it arrives, is: “…designed to let marketers target prospective consumers not …
How To Use The Long Tail For Fun And Profit
Well, profit, mostly. Following on from my post yesterday about the concept of the Long Tail, let’s look at ways to apply this concept to search marketing. For those of you who are unfamiliar with The Long Tail, there’s a weighty definition here. Essentially, many niches add up. How can you apply this concept to search marketing? A lot of …
SEO Myth: Positions That Are Easy To Get Are Worthless
In the past, I’ve come across a lot of SEO punditry that goes like this: “oh, that ranking position is easy to get. It’s non-competitive. That’s amateur hour SEO!”. I’m sure you’ve seen similar. It’s nonsense, of course. It’s not whether a position is easy or difficult to “get”. It’s the return that counts. If the aim of a website …
Do You Have A Value Proposition?
Excellent article on the importance of creating, and stating, your value proposition. “In previous reports, we have stressed the importance of a Unique Value Proposition (UVP), which is one of the most essential elements of a successful online business. A UVP is a succinct statement of the uniqueness of a business that sets it apart from all competitors. Without a …
PlentyofFish Drama – Traffic Monetization
Recently ShoeMoney called out Markus Frind of PlentyofFish. Markus Frind has gotten some impressive coverage recently for his awesome successes in both sticky traffic and in Adsense revenue. ShoeMoney made a few claims, essentially implying that Markus is a lying scumbag who is faking traffic and revenue for the publicity. I won’t pretend to know how much traffic PlentyofFish gets, …
Link Building
Internet link queen Debra Mastaler provides a few important link building techniques. I particularly liked this bit: “Treat a press release as a call to action and not just a way to report the news. Be sure to offer clean, short hyperlinks in the body of the copy and contact information for follow-up. It pays to use one of the …
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