Big Shiny Buttons: Click Here!
I’ve been trawling through the results of one of my tests today, and again I’m reminded that one shouldn’t believe everything one reads. Instead, one should test. It is “common wisdom” that big button graphics with “click here” written on them are a no-no. Trouble is, they lead to substantially higher conversion rates on most of my split/run tests, when …
YPN: Is There A Pulse?
In the distant past, around August 2005, it was announced: “Yahoo’s long-awaited self-service contextual ad network will launch in the United States in a limited beta test today, extending the reach of Yahoo! Search Marketing ads through small and mid-sized publishers”. It still doesn’t include publishers outside the US, of course. Meanwhile, Yahoo! appears to be flat-lining, while the competition …
How Good Are Your Metrics?
Are your visitor stats really accurate? How do really you know? There’s an excellent post at Marketing Experiments that looks at the issues of data tracking, particularly online marketing metrics. They advocate testing across various technologies are comparing the results. In summary: Relying on inaccurate metrics can give you a very misleading picture of the performance of your site and …
Commission Junction: Javascript vs. Legacy links
If you’re a CJ publisher, you’re no doubt aware of the strong reaction to the Link Management Initiative amongst affiliates. Essentially, Javascript links don’t offer the flexibility of HTML links, and may compromise some successful, established strategies In this informative post, Jangro.com takes a look at the practical concerns of shifting to javascript links and the problems they can cause, …
Free Content For Your Website
Looking for free content for your website? Just in case you’re not aware of it, Project Gutenberg offers a huge amount of public domain content. “Copyright for these books has expired in the United States. (They may still be copyrighted in other countries!) So anybody may make verbatim or non-verbatim copies of those works.“ Also, FirstGov lists a lot of …
What SEO Isn’t
The Misconception It’s a common occurrence to see folks who are new to SEO speaking of search engine optimization as the end all, be all of Internet marketing. They will get together in SEO forums mocking those webmasters who don’t participate in SEO, calling them stupid webmasters and patting each other on the back.
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