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Category Archive for: ‘Make Money Online’

Repeat Visitors 8 times More Likely To Make Online Purchase

From Internet Retailer: “Visitors returning to a web site are eight times more likely to make an online purchase than new visitors, according to new data from WebSideStory Inc. During the first three months of 2006, repeat visitors to business-to-consumer e-commerce sites had a conversion rate of 12.61%. That compares with a 1.55% conversion rate for new visitors.“ Now, assuming …

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Yahoo! Publisher Network Offers Direct Deposit, Google Extend EFT

From the Yahoo! Publisher Site: “After listening to our publishers, we are very excited to announce that we have added Direct Deposit as a new method to receive your Yahoo! Publisher Network earnings. With this fast and easy payment option, you can avoid the hassle of depositing paper checks at your bank”. Still no word on when Yahoo! plan to …

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Are Yahoo! Ads Better?

They might be, if they ever arrive. Yahoo! could be described as a company lacking a sense of urgency, which is odd given that they operate in the fiercely competitive, “all-your-data-must-belong-to-us-right-now!” search industry. Or perhaps they’re just taking time to get things right. Yahoo!’s new search advertising system, when it arrives, is: “…designed to let marketers target prospective consumers not …

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How To Use The Long Tail For Fun And Profit

Well, profit, mostly. Following on from my post yesterday about the concept of the Long Tail, let’s look at ways to apply this concept to search marketing. For those of you who are unfamiliar with The Long Tail, there’s a weighty definition here. Essentially, many niches add up. How can you apply this concept to search marketing? A lot of …

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SEO Myth: Positions That Are Easy To Get Are Worthless

In the past, I’ve come across a lot of SEO punditry that goes like this: “oh, that ranking position is easy to get. It’s non-competitive. That’s amateur hour SEO!”. I’m sure you’ve seen similar. It’s nonsense, of course. It’s not whether a position is easy or difficult to “get”. It’s the return that counts. If the aim of a website …

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