Definitions

SEO copywriting is writing copy (text) with the
specific purpose of ulitizing that copy to target specific search
terms. Copywriting is writing copy with the specific purpose
of impressing the prospect, creating brand awareness
and ultimately affecting a sale. In this article we will focus
on ad copywriting; see SEO Copywriting for tips on copywriting
for search engine optimization.

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A year ago a client came to me. He had employed an SEO for approximately two years, and Internet sales were non-existent. He had top ranking on all the relevant keywords, and WebTrends held evidence of an impressive amount of traffic.

“Why aren’t we moving the product?” he asked. I asked if he had ever considered retaining the services of an Internet marketing consultant. He replied that he had employed an SEO for two years.

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Some people get rich by way of genius. They invent something, or they invent a better way of doing something. Unfortunately for most of us, we are pretty content using the inventions of others.

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