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Category Archive for: ‘Google Topics’

Lawsuit Over Google Adwords Dropped

They were never going to win this. American Blind & Wallpaper Factory Inc  agreed to abandon the nearly 4-year-old case against Google. The truce also stipulated that Google wouldn’t change its long-standing policy that let advertisers place ads tied to a rival’s trademark. No company has successfully sued Google in this area.

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Google Doesn’t Own Your Content

If you’re using Google Apps, you might find the fine print a little curious, as reported on News.com: “I am a lawyer, but I don’t want to believe the words I’m reading and am trying to find an alternative rendering of the language to make Google seem less grasping.“ The passage in question is this: ” you grant Google a …

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American Airlines Sues Google

Looks like yet another case against Google Adwords, this time brought to you by American Airlines.  “American Airlines, the world’s largest airline, has sued internet search leader Google for selling search words involving its name. The Web search company has prevailed in at least two similar US cases, including a lawsuit brought by auto insurer GEICO, but still faces trial …

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Google Wary Of Behavioral Targeting?

Google say they are reluctant to track too much user behaviour when it comes to advertising: ” Susan Wojcicki, Google vice president of product management for advertising, said on Tuesday Google was shying away from the industry race to deliver tools for advertisers that stitch together a user’s various online actions into one profile“ Perhaps they’re trying to avoid mounting …

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Google Will Crumble?

Article in Forbes entitled: “If Trust Is Lost, Google Will Crumble“. The article reasons that Google’s business model is built on trust. If users’ perception of the company changes, its business perspectives and profits will come under threat. “Google’s rise owes much to its engineering prowess (the capacity of its PageRank algorithm to deliver the pages users want), but also …

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