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	<title>The V7N SEO Blog &#187; Branding</title>
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	<link>http://blog.v7n.com</link>
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		<title>On the Importance of Communication</title>
		<link>http://blog.v7n.com/2008/02/24/on-the-importance-of-communication/</link>
		<comments>http://blog.v7n.com/2008/02/24/on-the-importance-of-communication/#comments</comments>
		<pubDate>Sun, 24 Feb 2008 14:14:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brands]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2008/02/24/on-the-importance-of-communication/</guid>
		<description><![CDATA[For the most part, I&#8217;m not inclined to explain myself. If I do something, I know why I did it and if others can&#8217;t understand, or if they misunderstand me, I tend to think of that as their problem, not mine. 
In the past, this attitude has gotten me in trouble. 
In business and marketing, [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>The Purple Cow, by Seth Godin</title>
		<link>http://blog.v7n.com/2007/07/24/the-purple-cow-by-seth-godin/</link>
		<comments>http://blog.v7n.com/2007/07/24/the-purple-cow-by-seth-godin/#comments</comments>
		<pubDate>Tue, 24 Jul 2007 12:56:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2007/07/24/the-purple-cow-by-seth-godin/</guid>
		<description><![CDATA[This is a story of a young girl who recently moved to Paris, where she discovers her budding sexuality&#8230; 
Oops, sorry, wrong book. 
Most folks reading this blog have most likely already read Seth Godin&#8217;s Purple Cow (aff link). Aaron Wall first recommended it to me, years ago, and since then pretty much everybody in [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Art of the Refund</title>
		<link>http://blog.v7n.com/2007/04/26/the-art-of-the-refund/</link>
		<comments>http://blog.v7n.com/2007/04/26/the-art-of-the-refund/#comments</comments>
		<pubDate>Thu, 26 Apr 2007 16:42:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2007/04/26/the-art-of-the-refund/</guid>
		<description><![CDATA[It seems to me that many &#8211; or perhaps most &#8211; online companies dread refunds. They fight refunds like they were the plague. They expend massive energies fighting refunds, and drawing up contracts and terms of service agreements that do not permit refunds. 

For example, EV1 Severs. First they screwed up by blocking the very [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What Is The Most Popular Search Term On Google?</title>
		<link>http://blog.v7n.com/2007/01/31/what-is-the-most-popular-search-term-on-google/</link>
		<comments>http://blog.v7n.com/2007/01/31/what-is-the-most-popular-search-term-on-google/#comments</comments>
		<pubDate>Thu, 01 Feb 2007 03:50:19 +0000</pubDate>
		<dc:creator>Peter Da Vanzo</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2007/01/31/what-is-the-most-popular-search-term-on-google/</guid>
		<description><![CDATA[Yahoo.
And the most popular on Yahoo?
Google.
Hard to please some a lot of people.
This highlights an interesting trend. People are typing domain names into the search bar, rather than into the address bar.
&#8220;These statistics confirm an observable trend: An increasing percentage of surfers uses search engines (most likely through search bars) instead of their browser&#8217;s address [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Branding Strategy</title>
		<link>http://blog.v7n.com/2007/01/31/googles-branding-strategy/</link>
		<comments>http://blog.v7n.com/2007/01/31/googles-branding-strategy/#comments</comments>
		<pubDate>Wed, 31 Jan 2007 12:31:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2007/01/31/googles-branding-strategy/</guid>
		<description><![CDATA[Moral Superiority

Google has perfectly executed a branding strategy which has proven to be one of the most brilliantly effective branding strategies witnessed by man.

The Google Brand
Brand-wise, Google enjoys an unsullied image that sparkles cleaner than Coca Cola, Pepsi, Ford, Gap and AT&#038;T combined. In an article published on Advertising Age, Randall Rothenberg named Google CEO [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The #1 Branding Mistake</title>
		<link>http://blog.v7n.com/2006/05/31/the-1-branding-mistake/</link>
		<comments>http://blog.v7n.com/2006/05/31/the-1-branding-mistake/#comments</comments>
		<pubDate>Wed, 31 May 2006 17:11:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/05/31/the-1-branding-mistake/</guid>
		<description><![CDATA[ThePlanet &#038; EV1Servers, two top dedicated server providers, recently announced a merger. 
A little history might be handy. 
EV1Servers used to be RackShack. They have a horrible record for customer service. They lose hard drives, lose entire servers. When you try to cancel, they refuse to cancel billing. They are possibly the most hated dedicated [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sensory Branding</title>
		<link>http://blog.v7n.com/2006/03/25/sensory-branding/</link>
		<comments>http://blog.v7n.com/2006/03/25/sensory-branding/#comments</comments>
		<pubDate>Sat, 25 Mar 2006 18:57:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://blog.v7n.com/2006/03/25/sensory-branding/</guid>
		<description><![CDATA[Recently an acquaintance launched a new website and a new service. The service should have been trumpeted from mountain tops and featured in the Wall Street Journal. It wasn&#8217;t. It was ignored, blown off and pretty much went unnoticed. 
Why?      
Because of presentation. Because the design of the website upon [...]]]></description>
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		<slash:comments>0</slash:comments>
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