For the most part, I’m not inclined to explain myself. If I do something, I know why I did it and if others can’t understand, or if they misunderstand me, I tend to think of that as their problem, not mine.

In the past, this attitude has gotten me in trouble.

In business and marketing, it can really get you in trouble. I recently saw a post by DreamHost staff making fun of their own downtime. At first, it was very confusing. Do they now know how offensive their clients find downtime to be? It seriously angers me when a host I pay good money to can’t keep their servers up.

But I’m sure they know that. They just didn’t communicate their knowledge of it very well.

In business, especially the Internet kind, I think communication is extremely important. Explaining where you see your organization going is important. Explaining how you will deal with challenges that arise, and how you plan to overcome challenges that have arose; these are important tasks, and fundamental to marketing.

Customers can’t read you mind. You need to tell them exactly what you’re thinking.

That’s my thought for the day, and one that is somewhat related to my post about Brand Management.