Category Archive for: ‘Blogging Tips’

Too Much Search News Noise

I accept there’s a certain irony in what I’m about to say: Search news noise – there’s far too much of it. Each day, there is an avalanche of search-related news, views, gossip, opinion, blog posts, forum posts, and press releases. There are still only 24 hours in a day. There is no way anyone can read all of it, …

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Position Vacant: Proofreader

Amusing letters published by ValleyWag, claimed to have been sent by Google recruitment staff: “Your name surfaced across my desk today as I noted I am searching for top talent in Corporate Communications here at Google. I am looking for people with a non traditional background in consulting and crisis management skills and also others in a direct Public Relations …

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Marissa Mayers Day

If you ever wanted to know what Marissa Mayer, VP of Search Products & User Experience at Google does in a day, well now you know. Me, I prefer to strike a work/life balance that involves a lot more drinking of beer, playing of guitars, lounging with friends, and getting as far away from a computer as I possibly can. …

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Be Authentic

The problem with a lot of marketing, including search marketing, is that it often fails to tell an authentic story: “The secret of the authenticity and transparency of this site is not built on design and copywriting…it is built on the nature of the business itself.In other words, the unique value proposition of the site is simply an expression of …

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Net Neutrality

Eric Schmidt, Microsoft, Ebay and others find themselves all on the same side of this issue. “The Internet as we know it is facing a serious threat. There’s a debate heating up in Washington, DC on something called “net neutrality” – and it’s a debate that’s so important Google is asking you to get involved. We’re asking you to take …

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