Position Vacant: Proofreader
Amusing letters published by ValleyWag, claimed to have been sent by Google recruitment staff: “Your name surfaced across my desk today as I noted I am searching for top talent in Corporate Communications here at Google. I am looking for people with a non traditional background in consulting and crisis management skills and also others in a direct Public Relations …
Marissa Mayers Day
If you ever wanted to know what Marissa Mayer, VP of Search Products & User Experience at Google does in a day, well now you know. Me, I prefer to strike a work/life balance that involves a lot more drinking of beer, playing of guitars, lounging with friends, and getting as far away from a computer as I possibly can. …
Be Authentic
The problem with a lot of marketing, including search marketing, is that it often fails to tell an authentic story: “The secret of the authenticity and transparency of this site is not built on design and copywriting…it is built on the nature of the business itself.In other words, the unique value proposition of the site is simply an expression of …
Net Neutrality
Eric Schmidt, Microsoft, Ebay and others find themselves all on the same side of this issue. “The Internet as we know it is facing a serious threat. There’s a debate heating up in Washington, DC on something called “net neutrality” – and it’s a debate that’s so important Google is asking you to get involved. We’re asking you to take …
Geeks And Features
I think staunch Web 2.0 advocates often miss the point when it comes to Google product releases: “What drives this kind of blind enthusiasm? When is the last time Google released a product that really changed our lives?“ It’s not really about changing geeks lives. Constant Google product releases are about grabbing mindshare and audience in an increasingly fragmented technology …
Geeks And Weight Loss
I’ve seen a few prominent geeks blogging about their weight loss activities. It’s not very interesting, but it is amusing. Given that there is only one way to lose weight – burn more calories than you take in – why the need for all the complexity? Spreadsheets? Surely, part of the problem is that they’re sitting in front of a …
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