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Category Archive for: ‘Blogging Tips’

Is SMO The New SEO?

Well, the short answer is “no”. What is SMO? Social Media Optimization. In other words, infiltrating social media sites like FaceBook, YouTube etc to get your marketing messages across. An article on ProNet wonders if SMO is like SEO: “I am not even sure that corporations fully understand and appreciate SEO yet and it’s been around for a good 10 …

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Will Spamming Ever Be Stopped?

Discussing the recent uproar at Digg (they’re trying to stop people gaming the system), Donna Bogatin makes an interesting observation: “Why Digg fraud, Google bombing, Wikipedia vandalsim will not be stopped: Digg, Google and Wikipedia are invested in maintaining their “as-is” status-quo, no matter how flawed. Not one of the three powerhouses can risk diminishing public confidence in the grandiose …

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Web 2.0 Utopia Collides With Reality. Reality Unscathed.

Following in from my post about the dmoz-effect now occurring at Digg, Nick Wilson points to an almighty fallout amongst Diggers. How will Digg owners manage it? Nick concludes: “In summary, I’d be in favor of acceptng a few casualties as par for the course, but also it seems (and i dont know enough to comment with authority here) that …

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How To Write White Papers

If you’re part of an SEM agency, Andrew has a good book recommendation: “One approach to getting prospects to trust you (and to offer contact info), of course, is to offer a white paper. Again, though — how to produce it, what tone do you take, how to promote it? I remember when I produced an ebook (not exactly a …

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The River Of News

The River Of News: I loved this concept so much when I first heard it. Still do. Also known as conveyor-belt sushi. The idea, as Dave Winer framed it: “Instead of having to hunt for new stories by clicking on the titles of feeds, you just view the page of new stuff and scroll through it. It’s like sitting on …

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