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SEO Insight Newsletter:

Archive for the ‘Adwords’ Category

Adwords Invalid Click Data

Thursday, March 1st, 2007

Google has published a report on invalid click data, and have outlined the measures taken to protect advertisers:

For example, an advertiser with a $10 daily budget could be attacked by someone attempting click fraud consisting of $1 million worth of clicks. When our filters protect against that attack, the advertiser’s invalid clicks rate would increase dramatically – meaning we were filtering out a very high proportion of their clicks – and their campaign would be unharmed. Similarly, that attack alone would increase the overall invalid clicks rate on our network, even though it was limited to a single advertiser. In this manner, a large attack focused on just a few advertisers can actually manipulate Google’s overall invalid clicks rate for that day, so this is an externally manipulable number

Google To Allow Content Bidding On Individual Sites

Monday, February 26th, 2007

Bug In Google’s Quality Score

Sunday, February 18th, 2007

Google Responds….Finally

Thursday, November 23rd, 2006
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