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Author Archive for: ‘Peter Da Vanzo’

Google Apple Mashup Worries Some

As you may have read, Eric Scmidt, Googles CEO, is joining the board of directors of Apple Computer. What this meansis anyones guess. It’s pretty certain that Microsoft will see it as a threat. Om Malik thinks it’s probably going to impact anyone who has digital media ambitions: “Even though Google is being overtly aggressive about online video market, it …

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How Google Detect Arbitrage MFA Sites

Shoemoney posts that Google claim to be using conversion data to identify arbitragers: “Kim explained that in many cases they are using Adwords conversion data to tell what MFA sites were actaully converting for advertisers. She said using this data helps them easily identify arbitragers. I think everyone in the room was a little shocked when Kim revealed that Google …

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Weird Adsense Case: Google Being Sued For $250K

From Google Watch: “A would-be AdSense customer is suing Google for $250,000 because it took her 100 hours to place and review AdSense advertisements on her Web site, which Google subsequently removed” A few curious aspects of this case: 100 hours to place Adsense code? The site has 24 pages. The site itself – bravacorp.com. I can’t quite find words …

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Paid Blogging Gigs

As some might know, I’m employed as a blogger by V7N. Previously, I wrote a blog called SearchEngineBlog.com, which has been going since 2002, and covers (you guessed it) search engines. I’ve hit the pause button on that blog for the time being, as I also run a web business, and finding enough hours in the day can be tricky! …

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MSN Adcenter: Getting Closer To Launching Publisher Program?

Jensense reports: “Content Ads is Microsoft’s next product that allows advertisers to place content-targeted, text-based advertisements primarily on Microsoft-owned properties including MSN Money, Real Estate, and many others within the www.msn.com portal.” So, it’s a first step for Microsoft, distributing their AdCenter listings outside the MSN search engine. It may be sometime before they have an Adsense-like partner program, however. …

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Matt Cutts Video: Talks About DataCenter Updates

Matt Cutts has just released another video. Key points: If you’re “caught” in data updates (presumably that means your pages aren’t showing up) you might want to stop listening to SEOs in forums and back off optimising quite so hard (I’m paraphrasing – however he hints at over-optimisation penalties and SEO footprints) Matt talks about the infrastructure updates. While the …

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