How To Write White Papers
If you’re part of an SEM agency, Andrew has a good book recommendation: “One approach to getting prospects to trust you (and to offer contact info), of course, is to offer a white paper. Again, though — how to produce it, what tone do you take, how to promote it? I remember when I produced an ebook (not exactly a …
The River Of News
The River Of News: I loved this concept so much when I first heard it. Still do. Also known as conveyor-belt sushi. The idea, as Dave Winer framed it: “Instead of having to hunt for new stories by clicking on the titles of feeds, you just view the page of new stuff and scroll through it. It’s like sitting on …
Gambling, Internet Law, Jurisdiction, Hypocrisy
If you’re interested in any of the above, then SEOBlackhat has the post for you. There are so many issues here. While it may be a public good to limit gambling, or at least, be able to manage any downside, how does this translate to the internet? If one country houses a gambling site, another country processes the credit card …
More Details About GoogleBot Visits
Google have changed they way they are reporting site crawls. Pages that don’t update, i.e. those pages that present a 304 (Not-Modified) response to a If-Modified-Since qualified request, Goolle will provide the date of that request. “We’ve recently changed the date we show for the cached page to reflect when Googlebot last accessed it (whether the page had changed or …
The “What’s Danny Sullivan Going To Do Next” Competition
The Search Industry is relatively free of earth-moving shake-ups of epic proportions, which gives industry hacks like me very little to write about, except meta tags, and such. But when a guy who defined the industry for so long leaves his post and writes a travel blog, that’s big. Danny’s not really writing a travel blog. Well, he is, but …
We’re Searching…Hold Please…
You’ve got Google, Yahoo and MSN, but you can’t be ‘arsed using any of them. What do you do? You could turn to ChaCha, an entirely new search engine that employs human guides to search for you – an idea so insane it’s either going to make the founders millions, or it’s going to go absolutely nowhere. My first impression …
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